Competitive Business Intelligence
Competitive Business Intelligence (CBI) - gaining a business advantage
Competitive Business Intelligence is a relatively new concept that can greatly assist any business to obtain a decided advantage over its competitors.
CBI allows a business to gain valuable foresight into market trends, buyer behaviour and competitors’ plans by employing creative techniques for the gathering of legal and ethical information from a variety of sources such as public records, direct or indirect (pretext) interviews and physical surveillance.
The information obtained is then analysed and combined into strategic recommendations for a business. CBI can help predict the future plans of competitors by understanding their behaviour and thought processes.
For more information download the CBI attachment.